For a while now, www.rocketfuelcoffee.com has been describing its coffees as rare, and I thought it was about time to explain exactly what that means. To us it does not just mean expensive. Coffee is a passion to us and since drinking these fine brews we have spit more than a few out behind a tree or bush. Nice.
When starting www.rocketfuelcoffee.com, the first coffee beans we learned about were Jamaican Blue Mountain and Hawaiian Kona varieties. Both were readily available, but shared the same issues in the marketplace. They were often sold fraudulently mixed with other beans to bring the price down. They were also sold as Kona-like or Jamaican style.
So to have 100% pure certified beans, fresh roasted on site from the supplier in Toronto where they were bagged and labeled was a definite marketing point.
The issue here is these beans are only grown in a specific place on earth, and must be certified to be from that place. The same strict rules apply to a fine Cuban cigar, a healthy serving of Single Malt Scotch, a genuine grass fed USDA Prime ribeye steak, a modest bottle of red wine, or a platter of fresh PEI oysters. Interestingly enough, the price tag on each of these indulgences is $25, give or take.
Back to our rare coffees. www.rocketfuelcoffee.com follows blogs, auctions, forums and coffee reviews, and one fine resource is the list of the 10 most expensive coffees in the world, of which we have carried four, including Kopi Luwak, Hacienda Esmeralda, Jamaican Blue Mountain and El Socorro, winner of the Cup of Excellence prize. These coffees may only be available in limited quantities and for a short time, but that is what makes them a valued treat.
Adding to the rare pleasure of the www.rocketfuelcoffee.com experience is the artwork on each package. A painting by company owner Lisa Rotenberg, chosen for each coffee variety such as Panama Carmen Estate or Queen Kong Nyeri AA.
Enjoy our rare coffees as each one comes available and watch for new ones as they are announce on Facebook, Twitter or register on our website for updates.
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In Kensington Market you see Jamaican Blue Mountain for under 10.00 a pound. It's good to know that there's a difference between the blends they are pawning off and the real stuff which costs a whole lot more.
ReplyDeleteYou should be very careful about the use of "Hawaiian coffee" and "Kona coffee". Kona Coffee is a trade name for coffee that specifically comes from the Kona region of Hawaii.
ReplyDeleteHawaiian Coffee does NOT have a specific definition and is about as genuine as the term "faux leather". Companies that sell Hawaiian Coffee or even Kona-STYLE coffee are just spewing marketing mumbo-jumbo and deceiving coffee drinkers.