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Friday, August 28, 2009

Thursday, August 20, 2009

Tasting Esmeralda Special TODAY!

OK so I am sitting here drinking the FIRST CUP of freshly roasted TODAY Esmeralda Special. It is so wonderful, mellow and smooth, a bit on the floral side, with lighter notes than my Kona or Jamaican Blue coffee, but slightly more exotic flavor. I am not as experienced as so many of you here, so you will excuse me if I am not appreciating the bean as you might. But damn this is a great cup of coffee!

I decided that the way to kick start this new company of mine was to get a coffee that lots of folks would search for on the internet, so I used the same skills I used to use as an antique seller on eBay and search for treasures online. When I found the Panama auction at Hacienda La Esmeralda, I knew I hit gold. They would not let me bid because I was too small potatoes, but I could become a stakeholder with other bidders. There are companies who do just this. Sweet Maria's let me bid with them and I secured 50 pounds. Now, 4 months later, it is here with me in Toronto.

I do not roast my own coffee. I have a roasting partner, George who is an expert that makes sure my coffees are perfect every time. The only thing I know how to roast is a marshmallow.

Great story or what?

Saturday, August 8, 2009

Esmeralda Special is coming!!




After participating in an exciting online auction in May with some of the world's heaviest hitters of coffee (those years of eBay powerselling have truly paid off!), Rocketfuelcoffee.com, with the help of coffee guru Sweet Maria's has secured one of the most magnificent coffees in the world!

The coffee is legendary since it is grown on one plantation in Panama, Hacienda La Esmeralda, owned for decades by the Peterson family:

Lifetime Achievement prize for Hacienda La Esmeralda at SCAE’s Copenhagen awards evening

24th June 2008

Hacienda La Esmeralda, the source of the highly prized Geisha coffees from Panama, won the SCAE’s highest honour, the Lifetime Achievement award, at the Awards for Coffee Excellence evening dinner held during late June’s Wonderful Coffee event in Copenhagen.

 Price Peterson, of the family that has owned La Esmeralda for several decades, was on hand to accept the award, along with members of his family.



Rocketfuelcoffee.com Esmeralda Special has the following attributes:

Caballeriza (Kah-ba-yeh-ree-sah) Wild
strawberries, intense licorice, blueberries
and red currant in the cup, this is an
intensely aromatic coffee, coming from
one of the new production areas
in Jaramillo.

Farm Name: Hacienda La Esmeralda
Coffee Name: Caballeriza
Elevation: 1,500M
Growing Region: Jaramillo

We have 50 pounds green to roast and offer our wonderful customers, at $75 a half pound from now until Christmas, so book yours today! Cheers!

Friday, July 10, 2009

Rocketfuelcoffee.com teams up with Muskokapress.com!

Any half pound purchase (or more of course!) will get you these gorgeous note cards featuring original art by Lisa Rotenberg. This painting, called “Forest Fire” is reproduced so close to the actual painting, on recycled paper. It will be featured on an upcoming coffee from Panama called Carmen Estate.

Muskoka Press is a new sister company to rocketfuelcoffee.com, where the same artwork can be found an cards that match the coffees. Perfect for corporate promotions and holiday cards, charitable fundraising and gift giving.

Check it out!