Serving over 1000 shots of coffee tells you something!
This past November it was a thrill and an an exhausting exercise to have a 4 day booth at the Gourmet Food and Wine Expo Toronto. Since it as just before Christmas, cheer was everywhere and as the only specialty coffee company on the floor who did not serve lattes or espresso, I had my work cut out for me! Try explaining to a guy and his girlfriend who were hammered that no, you cannot make them two short espressos!
However, the show was a huge success and I sold over 120 pounds of Rocketfuelcoffee.com beans. The response was fantastic on the shots I served, particularly on Saturday night when we had a tasting of Kopi Luwak! Jamaican Blue was also a hit, as was Mysore Nuggets from India. Oh they loved the name!
The best news out of the show had to be what I learned about my coffees. Folks want bolder stronger coffees. They love that packaging, the quality, the name. Sure. But if you are going to have a rocket on it, baby it better shoot to the moon. Lesson learned and message received.
Rocketfuel Triple X, while very nice as a blend of my 3 gorgeous coffees, Kona, Jamaican Blue and Sumatra have been sent packing. Announcing the NEW TRIPLE X: Ethiopian Yirgacheffe Organic Bold. Shade grown, Fair Trade, highest quality and smooth with a fruit sweetness and touch of spice. It will knock you socks off. Kenya, the birthplace of coffee, has given us our new coffee staple. As for the next special treat for Rocketfuelcoffee.com customers, we found that maybe a deeper, sexier Hawaiian Kona might be what our line needed! George, our maven of all things bean, agreed. So Hawaiian Kona Dark will be featured for the next while and we think you will agree. The floral, citrus flavors will be there, but moodier, deeper and almost brown sugar and cinnamon.
Oh and I saved the best for last. Right now I have a promotion on where when you spend $20 or more, you get a free Rocketfuelcoffee.com mug. Come on. What are you waiting for?
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Glad the expo was a success. Their is one thing that really bothers me though. You mentioned that the birthplace of coffee was Kenya.
ReplyDeleteEthopia IS the birthplace of coffee. We don't want to give the wrong information now do we?